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| Brazilians are catching hi-tech fever |
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Descubra como o Brasil está emergindo no cenário internacional como um grande consumidor de PCs.
At GDS Informática, a computer shop in São Paulo, business is so brisk that salesman Elcio Galioni finds himself still chatting with customers an hour after the store's official closing. "It's beyond control", he says, shaking his head. Trend-conscious Brazilians are snapping up $3,800 multimedia units and portable notebooks, whose chic look appeals to the affluent. To handle the traffic, the store plans to expand its hours and open on Sunday. But there's another problem: GDS can't keep enough computers in stock to satisfy demand.
The surge in high-tech buying by companies as well as consumers is remarkable. Until October, 1992, when Brazil lowered projectionist barriers on computer, demand was pinched by, both the high prices and poor quality of home-grown goods. Now, imports are driving down prices as global tech giants ramp up Brazilian production.
Compaq Computer Corp. opened its first Latin American plant near São Paulo last month, after tripling its Brazilian sales, to 45,000 units, last year. Computer stores are sprouting in São Paulo and other cities, while Brazilians soak up the latest information in computer magazines lining news-stands and almost-daily newspaper articles about the Internet.
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